The Advantages And Challenges Of Live-streaming Video
On this week’s Creator’s Tip we discuss the benefits, in addition to the challenges, of live-streaming video. The limitations to entry for live-streaming have by no means been decrease, and it’s easier than ever to broadforged a live event out to an engaged audience. But regardless that tools is less costly, and events can be live-streamed for a very reasonable price, there are nonetheless many factors that must be considered earlier than embarking on such a project.
Live streaming includes the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the web improvement or player consideration so the user can view the stream. For each live streaming format and protocol you chose to encode – the viewers will need to have a appropriate and capable gadget or participant to view that stream.
At ReelSummit 2014, we were joined by live-streaming professional Bern Rexer of mxpi.com. Bern is a guide who helps many brands and firms host live occasions, and he talked us through the professionals and cons of broadcasting live.
Live-streamed content material is a really valuable commodity, and it’s positively yalla shoot worth investing in for a number of various reasons.
It may be very participating
You might be reaching out to a real-time viewers who've opted-in to observe
You possibly can control your message
It can lead to an extended view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged audience sharing that content
You'll be able to mine real-time stats to see how that content is performing for you because it airs
For the best most cost impact approach to broadforged live, Bern suggests: YouTube’s Hangouts on Air, in addition to Livestream and Ustream’s mobile apps. But there are many other solutions and strategies available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one resolution, or a best solution. As simple and cheap as webcasting has change into, there is nonetheless a great quantity of technical setup – a lot more technical setup than just video recording.
Every model or firm will have to determine their audience’s receptivity and access to this type of content material, and since everyone has a unique viewers, that decision needs to be very carefully thought through. Additionally, brands and marketers need to search out the fitting vendor that may meet their calls for – as soon as these calls for have been decided, and there are various factors to consider such as ‘who is your viewers?’ and ‘how will they view the live stream?’ What devices and on-line gamers are they able to view the live stream? How a lot bandwidth are they capable of receiving?
Once you understand who most of your audience is – as well as the type of content material you propose to broadsolid (sports activities, corporate, religious etc), and if will probably be a public or private broadcast – you can decide the perfect technique of encoding and distributing the stream so the audience can receive it.
You HAVE to know your audience and decide whether they would profit from the live-streamed content you want to provide
There's a value factor that needs to be taken into account
There are technological factors that have to be taken into consideration, i.e. what platform to use, does that platform need encoding, can your audience entry the content by way of a mobile machine etc.
Live streaming includes the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the web improvement or player consideration so the user can view the stream. For each live streaming format and protocol you chose to encode – the viewers will need to have a appropriate and capable gadget or participant to view that stream.
At ReelSummit 2014, we were joined by live-streaming professional Bern Rexer of mxpi.com. Bern is a guide who helps many brands and firms host live occasions, and he talked us through the professionals and cons of broadcasting live.
Live-streamed content material is a really valuable commodity, and it’s positively yalla shoot worth investing in for a number of various reasons.
It may be very participating
You might be reaching out to a real-time viewers who've opted-in to observe
You possibly can control your message
It can lead to an extended view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged audience sharing that content
You'll be able to mine real-time stats to see how that content is performing for you because it airs
For the best most cost impact approach to broadforged live, Bern suggests: YouTube’s Hangouts on Air, in addition to Livestream and Ustream’s mobile apps. But there are many other solutions and strategies available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one resolution, or a best solution. As simple and cheap as webcasting has change into, there is nonetheless a great quantity of technical setup – a lot more technical setup than just video recording.
Every model or firm will have to determine their audience’s receptivity and access to this type of content material, and since everyone has a unique viewers, that decision needs to be very carefully thought through. Additionally, brands and marketers need to search out the fitting vendor that may meet their calls for – as soon as these calls for have been decided, and there are various factors to consider such as ‘who is your viewers?’ and ‘how will they view the live stream?’ What devices and on-line gamers are they able to view the live stream? How a lot bandwidth are they capable of receiving?
Once you understand who most of your audience is – as well as the type of content material you propose to broadsolid (sports activities, corporate, religious etc), and if will probably be a public or private broadcast – you can decide the perfect technique of encoding and distributing the stream so the audience can receive it.
You HAVE to know your audience and decide whether they would profit from the live-streamed content you want to provide
There's a value factor that needs to be taken into account
There are technological factors that have to be taken into consideration, i.e. what platform to use, does that platform need encoding, can your audience entry the content by way of a mobile machine etc.